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The psychology behind irrational decisions – Sara Garofalo

Sara Garofalo | TED-Ed

View full lesson: http://ed.ted.com/lessons/the-psychol…

Often people make decisions that are not “rational” from a purely economical point of view — meaning that they don’t necessarily lead to the best result. Why is that?

Are we just bad at dealing with numbers and odds?

Or is there a psychological mechanism behind it?

Sara Garofalo explains heuristics, problem-solving approaches based on previous experience and intuition rather than analysis.

Lesson by Sara Garofalo.

Animation by TOGETHER.