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Balancing Energy

Gunter Pauli | TEDxTokyo 2011

Serial entrepreneur Gunter Pauli’s avowed mission is to beat the present system in which whatever is good for your health and the environment is expensive. What is necessary for life, he believes, should be free.

Since 1994, Gunter has been searching for the science to underpin business models that achieve this vision. He’s inspired by natural systems, where full employment and renewable energy is the norm. Based on a hundred proven innovations, Gunter designed a new, better-than-green business paradigm known as the Blue Economy. That’s also the title of his latest book, already translated into over twenty languages and with a Japanese edition coming that includes a special chapter on kicking the nuclear habit through “consensus and cash.”

Each week Gunter presents an innovative business via open source, with fifty-five already available online. He has also written over a dozen books, including several for children.

Learn more about Gunter Pauli Zero Emissions Research & Initiatives (ZERI)