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Ideas Worth Making

Masashi Kawamura | TEDxTokyo 2012

Masashi Kawamura has an idea lab. In that lab, called PARTY, he and several fellow creatives perform the advertising equivalent of alchemy, fusing raw and often disparate elements into artful, borderless, interactive multimedia content. Tokyo-born but San Francisco-raised, Masashi knows borderless: he has worked around the globe creating numerous award-winning ad campaigns for different agencies, including Hakuhodo, BBH New York, 180 Amsterdam, and as a creative director at Wieden + Kennedy NY. As PARTY’s creative director, Masashi now bounces back and forth between Tokyo and New York. Counted among Creativity magazine’s 2011 “Creative 50”, Masashi was also named one of 2012’s “the 100 most creative people in business” by Fast Company! His work has garnered international awards, too, including NY ADC’s Young Guns, Cannes Lions, and One Show. He’s currently shaping new episodes of NHK ETV’s Techne and music videos for Japanese bands Unicorn and Androp.