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LJ Rich | TEDxTokyo 2014

LJ Rich has a remarkable and rare condition called synaesthesia. A kind of ‘mingling of the senses’ that can manifest itself in a number of ways. In LJ’s case, when she tastes food she hears music, when she hears sound she sees color, and when she feels texture she hears sounds. A naturally gifted musician, she won a scholarship to the Royal College of Music at just 11 and has since gone on to make regular features for the BBC focusing on how technological innovation affects wider society as well as bridging the gap between cultures. ‘Imagine being able to play a painting or taste your favourite song. It’s not that far fetched.’ A very apt addition to this year’s lineup.