Ayako Suwa | TEDxTokyo 2013
Ayako Suwa is intent on spreading a new concept of food that evades labels such as gourmet and nutritional. She believes that to eat is to live, but we must taste to truly evolve, and those tastes include happiness, regret, anger and more. Ayako founded her company Food Creation in 2006 after graduating from the Kanazawa College of Art, and has been putting on gastro-events incorporating sound, sight, smell and touch on themes such as instinctive human desires, curiosity and evolution ever since. One such performance—employing ingredients as a medium of sensuous communication—garnered critical attention and resulted in her first exhibition, titled “Design of Appetite,” at Kanazawa’s 21st Century Museum of Contemporary Art in 2008. Her “Guerilla Restaurant” events—akin to culinary flash mobs—have popped up in Singapore, Paris, Hong Kong, Berlin, Fukuoka and Tokyo. Ayako donates a portion of the profits to the Tohoku Earthquake Relief Fund.