Bill Hall | TEDxTokyo 2011
Few Westerners have delved deeper into the Japanese consumer’s psyche than Bill Hall. Bill started one of Japan’s first specialist healthcare market research units while at ASI Market Research Japan. He later stepped out of market research to become president of two firms, including the Japan subsidiary of a Fortune 500 pharmaceutical company.
Also an economist of note, Bill was one of 25 eminent Japanese and Australians chosen to attend the 2001 Australia-Japan Conference for the 21st Century. He has been chairman of the Australian & New Zealand Chamber of Commerce in Japan and the Japan Market Expansion Competition, and still serves both organizations. Bill currently runs Synovate Healthcare Japan, which provides market research and research-based consulting on various aspects of the healthcare industry.