Eddie Ugata | TEDxTokyo 2013
Since he was a teenager, Eddie Ugata has been drawn to sixties American pop culture, collecting original comics, records, vintage guitars and clothes, and remains well-versed in European records influenced by that electric era. He lives the culture, too, fronting a surf music group called The El Caminos that reached number one on the American college charts with Eddie on lead guitar. His day job is making and selling Akiba figures and other kitsch goods through his firm Pink Company, feeding Japan’s apparently infinite appetite for cute. Not content with collecting original productions/editions and otaku anime goods, Eddie is a pop renaissance man of exquisite taste who also assembles hot rod cars from vintage rolling stock, including Ford Model Ts.