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A New Relationship with Your Car

Tetsuya Kaida | TEDxTokyo 2009

If Tetsuya Kaida has his way, we’ll soon be driving ultralight cars built of kelp and transparent vehicles featuring “mood training” dashboards that mirror our psychological state. As one of Toyota’s main drivers for innovation, Tetsuya has the power to make such fantastic concepts real. His ultimate goal is to create cars in harmony with the environment and humans, like the RIN vehicle—a virtual meditation chamber on wheels unveiled at the 2007 Tokyo Auto Show. The core philosophy behind Toyota’s nature-inspired concept vehicles is bunsoo, or living within one’s means. Tetsuya also recently collaborated with a team of Chicago-based fashion designers to produce clothing based on Toyota’s i-Real—a mobile armchair capable of running twenty miles per hour.