Dan Ariely | TEDxAmsterdam
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Despite our intentions, why do we so often fail to act in our own best interest? Why do we undervalue things that we’ve worked so hard to generate? What are the forces that influence our behavior? Dan Ariely, professor of psychology and behavioral economics at Duke University, is devoted to seek answers to these questions, in order to help people live a more sensible — if not rational — life.
For more information, see http://www.tedxamsterdam.com/2012/the… or visit Dan Ariely’s site http://www.danariely.com