Gunter Pauli | TEDxTokyo 2009
Serial entrepreneur Gunter Pauli has a vision of zero: specifically, zero waste and zero emissions. The former president of ECOVER when this detergent company built the first eco-factory ever featured on CNN Prime Time News created the Zero Emissions Research and Initiatives (ZERI) in Tokyo in 1994 to help activate that vision. Gunter is dedicated to bringing nature’s best methods to market—like battery-free solar power and natural desalination—and weaving new business paradigms around them. Under an education program he launched, six thousand teachers are using fables to teach children about scientific and environmental concepts in dozens of languages, including Arabic, Hindi and Chinese teaching 1,500 scientific subjects to children under ten.