Jakob Lusensky | TEDxTokyo 2010
Could you live in a world without music? Former DJ and record label owner Jakob Lusensky is dedicated to probing our thoughts on that bleak scenario. The founder and CEO of Heartbeats International, a brand communication agency specializing in music, he works with an international team to pass on his extensive experience in using music as branding to clients such as Absolut Vodka, Rolex and Design Hotels. Jakob is a regular speaker at conferences and seminars across the globe, such as the MIDEM music fair in Cannes and the Future Forum in Berlin. Jakob’s book Sounds Like Branding, which details the principles and power of music branding, is primed for release later this year.
Learn more about Jakob Lusensky: Personal website