Hans Reitz | TEDxTokyo 2010
Hans Reitz shares a vision with 2006 Nobel Peace Prize laureate Prof. Muhammad Yunus: a planet utterly without poverty. In 2008, the two established the Grameen Creative Lab to spread Prof. Yunus’s social business model, which tackles social issues by combining business know-how with the desire to better the quality of life. Hans saw poverty firsthand during seven years of living close to the bone in Southern India. In 1992, he became a partner in Natural Shakti, a company that cultivates coffee and spices in Kumily and Kerala, India. Two years later, he opened an event and creative communication agency called circ, which was named Germany’s top creative agency in 2007. Hans also co-founded the café chain Perfect Day in 2004, selling coffee made from pure natural beans as part of an avowed mission to transform the coffee industry’s growing practices.
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