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Japan’s Future… their Youth

Dave McCaughan | TEDxTokyo 2012

Here’s Dave McCaughan in 1986, interviewing at ad giant McCann. Interviewer: So, Mr. McCaughan, I see you’ve been a children’s storyteller . . . a yoghurt maker, and a . . . butler for an Italian duke. Dave: That’s correct. Interviewer: Welcome to McCann, Dave. Dave and McCann lived happily ever after: after working in Sydney, Bangkok and Hong Kong, he’s now the general manager of McCann operations in Japan, chief overseas global strategist for all Johnson & Johnson businesses and a global director of Truth Central, McCann WorldGroup’s global insight and research group. Truth Central was the first group to survey Japanese people’s feelings about recovery and the future after 3/11, and continues to monitor that closely. Considered an Asian thought leader on youth marketing and the otaku phenomenon, Dave is also overseeing key initiatives on Asia’s aging markets. He has presented at over 350 conferences globally, and is a board member of and contributor to ESOMAR’s Research World.