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END ALS

Fujita Masahiro (Hiro) | TEDxTokyo 2014

Before he turned 30, Hiro Fujita lived in New Jersey, Hawaii, Zurich, London, and Tokyo, was an all-star athlete and an advertising professional who “drank and partied like a rock star.” Just before his 30th birthday, he was diagnosed with ALS, also known as Lou Gehrig’s disease. As a result, Hiro started the END ALS Association, which aids research to help find a cure for the ALS as well as supporting people living with the disease. Despite his loss of motor function, Hiro was able to write a book, “99% Thank You: Things Even ALS Can’t Take Away”, with the aid of eye-tracking software. His dream is to get cured, retire in Hawaii, and save the world from the beach whilst getting drunk every, single, night.