Fujiyo Ishiguro | TEDxTokyo 2013
Fujiyo Ishiguro preaches the mechanics of digital marketing to companies who make great products but can’t create the sales systems needed to retail them. Fujiyo moved to the US in 1992 to earn an MBA at Stanford University, and followed that up by starting a consulting and technology transfer firm in Silicon Valley advising giants like Yahoo!, Oracle, NTT and Toyota. Fujiyo joined integrated online marketing provider Netyear Group Corporation in 1999, becoming its president the following year. The company grew to 3.5 billion yen in annual sales within a decade, and as its CEO she powered the firm’s IPO in March 2008.
Fujiyo’s book Don’t try the work that your boss ordered (published by Asahi Sensho) shot to the top of Nikkei Woman magazine’s leader’s section in 2009. A commentator on various TV shows, Fujiyo also serves as a member of several advisory committees within the Ministry of Economy, Trade and Industry.